Why blogging is a fundamental part of any business' content strategy?

If you haven’t got a regularly updated blog, you’ll stand a slim chance of getting discovered online. It’s a fact.


With users constantly searching for answers to questions and information through search engines, you need to be there with your content ready to help and impress.


That’s the secret of great digital marketing, providing value to your customers and content is the only way to do this.


So, How Exactly Can Regular Blogging Benefit Your Business?


A Hubspot survey has shown that businesses that have a regular blog get:


•    55% more website visitors,

•    B2Cs get 88% more leads than those who don't,

•    B2Bs get 67% more leads

•    71% of respondents said that blogs affect their purchasing decisions.

Pretty Impressive. So let’s look in detail about how blogging can really help your business:


Drive Traffic To Your Website


When potential customers want information in relation to your industry, it's best to have blog posts waiting there, ready to answer their questions. What better way for your customers to find your business and get directed to your website than great content. A website by itself isn't going to get anyone's attention online but a source of useful information will attract plenty. If you give your customers the answers they need, they'll love you for it.


Also, this is mainly where Search Engine Optimisation (SEO) comes into play.


Your content is where you’ll be able to insert all of those popular keywords and questions relating to your industry. Just having those in your website’s page content, isn’t enough. By using them again and again in your content, you’re going to stand a strong chance of getting to the top of Google’s (or other search engine’s) search results.


Build Up Your Credibility and Online Authority


How many businesses are out there offering the same types of services or products you are? I'm guessing plenty.


If you want to stand out from the rest and show your potential customers that you’re great at what you do, a blog is one of the main ways to do this.


By writing blog posts that are addressing all of your customer's problems and needs, you are showing them that you are a true professional and you know your stuff. It's a great way to display your knowledge and expertise without shoving it into people's faces during a very cheesy sales pitch (which is extremely off-putting). Customers are becoming savvier and they won't buy from you unless they have proof.

Content For Your Social Media


When it comes to your social media, there are only so many quotes, pictures of the team or photos of an event you can put up before your followers start unsubscribing. Remember, your audience is following you to get something back and if your social media posts are of some value filled with useful tips and information, it'll keep them interested and will make your timeline a whole lot more interesting.


Also, don't forget, if potential customers stumble across your posts then this is again likely to then send traffic back to your website and create more leads and sales. Content creation and social media go hand in hand and one won't work without the other so bear that in mind.


Great For Your Brand


A blog is a great way to get across your brand values. By the topics you write about, the tone of voice you use, the words you use and so on, this all builds up a picture of what your business is about. Let your customers get to know you from the very beginning. Why not use a blog to help create an image of yourself which your customers will easily relate to?


Show You're Willing to Help


A blog shows your customers that you care about them and are willing to help, no purchase necessary! They are able to visit your site and get some free tips and advice and they aren't expected to buy or commit to anything. For those who are really interested, they'll appreciate all of the information you have given them and this will help increase your chances of getting more sales.


As you can see, there are a number of ways a blog can really benefit your business and if you haven't already got one, you're definitely missing out.


If you’re wondering how you can go about starting a blog or improve your existing one, here are some tips to get you started:


1. Update Your Blog Regularly


The only way your blog is going to be a success is if you’re constantly updating it. One blog post here and there is never going to make an impact on your search results and credibility.


You need to be blogging at least once a week, consistently and it’ll be then that you’ll see results. Let your customers know that you’re dedicated to helping them and they can rely on you giving all of the latest information, not out-dated stuff.


Now I know what you’re thinking, ‘I just haven’t got the time to create content on a regular basis.’ If you’re seriously struggling for time, outsourcing is probably your best option. By using a Virtual Assistant to create your content, you can be confident in the fact you’re getting quality, professional content without the stress of doing it yourself.


Yes, that’ll mean having another expense to worry about, however, the results will by far outweigh the investment.


2. Make it Long-Form


If you really want to put everything you’ve got into your content marketing, don’t even think about writing anything less than one thousand words! Longer posts are the only ones which perform well. Google and other search engines need to see you know your stuff and so does your customers and short blog posts just don’t cut it anymore. Make your content long, informative and detailed.


3. Answer Questions and Address Concerns


Stuck for ideas of what to blog? Generate ideas from all of the questions that you’ve ever been asked by your customers or answers to questions they may have. Basically, anything and everything they may want to know.


Also, a great strategy is addressing all of the concerns they may have before using your services or buying your products. Show them that there’s nothing to worry about and by doing this you’ll convert them from potential customers to buyers.


By producing great posts with lots of valuable information, on a regular basis, it helps create a number of opportunities to get in front of the right people. Blogging will help gain their trust through your expertise and professionalism and create a number of leads for your business. Build a relationship through your content and you’re sure to see the benefits.

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